The Penny Has Dropped!!
Statistic have proven that a quarter of all women are wearing a size 18 or over and now fashion designers are forced to re-think their previous sales plans and respond quickly to the high demand of women’s plus size clothing. The plus size clothing industry has seen a rapid increase in sales with over 3.8 billion pounds being spent in the last financial year.
There are claims that making plus size clothing will mean using more fabric and more complex designs. Well you know I suppose they have had it pretty easy until now, designing garments for bodies without curves or size really has not challenged their professional designer skills , ability or knowledge on body shape that will be required to design fashionable, comfortable and affordable plus size clothing for the average size woman.
The plus size fashion industry is certainly making headlines lately with London-based Mark & Spencer launching a plus size line for children’s clothing, Marc Jacob preparing to launch a new plus size clothing line possibly in a years time and UK retailer Evans with stores in Ireland and New Zealand about to launch a plus size teen clothing line later this year.
Our cat walks have also been experiencing change, as plus size models are in demand and promoting fashion labels and products as they represent plus size women all around the world in an effort to change the current body image “thin image” to a more attainable size. Plus size models (size 14 ) I am not sure why they are “plus size” but that’s another issue are making headlines as they work hard in their battle for equal rights in the fashion industry.
Personally I believe that we have all had this unattainable body image stamped into our memory banks from a very young age and it has had a negative shallow effect on the our society. Maybe the time has come to change the ‘ultra thin” body image that is presently acceptable “the norm” to a more realistic and attainable size 10-12. I am sure the models today with their height would look even more beautiful.